Not every innovation can be the object of an IP right. In such a case, the additional protection of competitve performances afforded by the German laws against unfair competition can become particularly important for maintaining and enforcing an exclusive position in the competition with other companies. The experienced attorneys at law at von Kreiser Selting Werner will be glad to guide you in this very important field of competition law.

Furthermore, we give legal advice with regard to the development of advertising and marketing strategies, the design and contents of internet websites, brochures, leaflets and other advertising materials, package inserts and product labels. The legal check of claims and product labelling is a core area of our advisory activities in the field of unfair competition law. It is very important for us, not only to identify the risks of an intended advertising or product labelling, but also to make suggestions for viable, communicative alternatives.
Defending promotions, claims, product labellings etc. against third party complaints, out of court and in court proceedings, is another focus of our legal activities. Conversely, we also stop your competitors from unfair advertising and using other dishonest business practices.
In case of betrayal or abuse of business secrets or masters as for example drawings, we work out an appropriate defense strategy in close co-ordination with you. In this regard, we do not restrict ourselves to presenting the possible routes of action on the basis of German civil or criminal law from a legal point of view. Instead, we also take into account competitive and commercial viewpoints as well as aspects of corporate policy before giving a recommendation. Especially, in this specific field of unfair competition law, in which a dispute often relates to particular technologies or know how, the techical understanding of the patent attorneys at v. Kreisler Selting Werner may be of great value for the proper assessment of a case.