A registered trademark is the key to long-term business success. It differentiates your company from competitors, builds trust and recognition among customers, and increases the value of your business. For your brand to realise its full potential, it needs legal protection.
We support you with a tailored strategy—from trademark registration through to the enforcement of your trademark rights.
Not all trademarks are the same. We help you develop the right protection concept for your business:
Word marks
Protection for names, terms, or slogans.
Figurative marks
Graphic logos or symbols.
Word/figurative marks
Combinations of text and visual elements.
Modern types of marks
3D marks, colour marks, sound marks, and motion marks.
Licensing – generate additional revenue through licensing agreements.
Franchising – enter new markets with your protected brand.
Sale of the trademark – an established brand increases company value and opens up investment opportunities.
Trust & quality assurance
A strong brand stands for recognition and quality. Professional trademark protection ensures that your mark remains associated with your standards and values.
Trademark protection does not stop at national borders. The choice of the right filing regions should be carefully aligned with your markets and expansion goals.
Which trademark application is the right one?
National trademark application – protection in your home market, e.g. before the German Patent and Trade Mark Office (DPMA).
European Union Trade Mark (EUTM) – protection in all EU Member States via the EUIPO.
International registration (IR trademark) – global protection via the WIPO Madrid System.
Strategic considerations for international filings
Costs vs. market relevance – national applications are more cost-effective but offer only limited protection.
Broad market coverage – an EU trademark or IR trademark provides protection in several countries at the same time.
Minimising legal risks – a comprehensive trademark search helps avoid conflicts with existing trademarks.
Our experts support you from the initial analysis through to successful trademark registration.
A registered trademark must be actively protected. We support you in enforcing your rights and assist you in taking action against trademark infringements:
Opposition proceedings and cease-and-desist actions against unlawful trademark applications
Trademark monitoring to identify infringements at an early stage
Judicial enforcement of your trademark rights
Your partner for sustainable trademark protection
A strong brand needs strong protection. We combine sound legal expertise with in-depth industry knowledge to develop an individual and future-proof protection strategy for you.
We would be pleased to support you in protecting your brand.
Do you have questions about patents, trademarks, or designs? Schedule a 30-minute free initial consultation with our patent attorneys here.
